Going abroad to play: Motivations,challenges, and support of sports expatriates

Professional athletes moving abroad for their career is a novel phenomenon in international human resource management (IHRM). This exploratory article charts the motivations of sports expatriates to move abroad to play, as well as adjustment challenges and sources of support. A survey was conducted with 77 professional athletes in 10 different sports. The main motivations to move abroad were interest to experience life abroad, followed by the search for new challenges. In terms of challenges, different coaching style and communication issues were most often mentioned. Support was mainly informal, through team mates rather than professional providers. Our article contributes to the literature because it is one of the first studies focusing on sports expatriates from an international HR perspective. Our study provides information on a vulnerable group of expatriates; they are young in age and under extreme performance pressure. Sports expatriates need all the support they can get, and yet, little professional support is offered.     

Arena-based events and crime: an analysis of hourly robbery data

This article makes use of hourly crime counts to model the relationship between events that take place at the Prudential Center in Newark, NJ and robberies, an arena that has caused local controversy regarding the costs and benefits of hosting such an entertainment venue. Results from the econometric model suggest that the NHL’s New Jersey Devils ice hockey games, concerts, and Disney-themed events are all associated with increases in robbery, while various other event categories such as the NBA basketball games played by the Nets and boxing, and mixed martial arts (MMA) matches are not associated with an increase. These findings support two complementary ecological theories of crime that focus on how events provide additional opportunities for crime by increasing the associated benefits while simultaneously decreasing the cost for economically motivated offenders to take advantage of.     

后疫情下休闲体育产业高质量发展的推进策略

新冠疫情以来,人们的健康意识觉醒,体育产业越来越受重视,本文通过对疫情期间体育产业受到的影响进行分析,从体育消费、体育产品中小企业、体育赛事几个方面阐述了疫情以来体育产业受到的阻碍。凡事都有两面性,疫情也为体育产业带来了新的机遇,"线上+线下"融合、新兴产业的崛起、人们健康意识的加强都因为疫情带来了新的发展动力。在后疫情时代,政府应该推出新的政策与措施鼓励体育产业发展,市场则应该抓住机遇实现体育产业的供给侧改革,通过与新兴产业、互联网等的结合,推动体育产业的转型升级。     

This must be the place: A destination-loyalty model for extreme sporting events

This paper tests a moderated sequential mediation model based on hypothesized relationships in extreme sporting events, addressing what drives participants’ destination loyalty. Drawing from edgework theory and sensation-seeking theory, the model accounts for sensation-seeking, event authenticity, self-enhancement, place attachment, and revisit intention. Two opposite paths emerge: a direct, negative relationship between sensation-seeking and destination loyalty, and a positive indirect path mediated by self-enhancement and place attachment. The relationships are explored in two studies: first, Study 1 on 300 individuals attending FISE, the largest freestyle sports event in the world. Then, Study 2, meant to extend the ecological validity of Study 1, based on a panel of 300 attendees of various extreme sporting events in several disciplines. Implications for theory and practice are addressed.     

Disentangling satisfaction of tenants on science parks: A multiple case study in Belgium

While science parks represent one of the most important policy initiatives to stimulate firm development and growth, their contributions are still highly debated. This paper takes a novel customer-oriented approach to disentangle the contributions science parks provide to their tenants. Particularly, we qualitatively explore when and how science park tenants reach customer satisfaction and how tenants cope with low levels of satisfaction. Our study finds that reaching customer satisfaction is contingent on tenants’ expectations, perceived service quality, and pre-entry achievements. We further disentangle coping strategies used by tenants when they are confronted with low levels of satisfaction. Our study provides important theoretical contributions to the organizational sponsorship literature by adding new insights from social psychology and holds valuable practical and policy implications.     

我国省际体育文化产业竞争力评价与提升研究——基于31省市数据的实证分析

本研究构建一个由产业效益、成本控制、市场占有和可持续发展四个维度构成的体育文化产业竞争力指标体系,运用因子分析法测算了各项指标权重,对全国31个省区体育文化产业竞争力进行排名,结果表明:从整体态势来看,我国体育文化产业竞争力水平存在明显的区域差异,呈"东高西低"趋势;从聚类分析来看,可以将我国31个省区分为三个集团:第一集团(山东、广东、北京、江苏、上海和浙江),第二集团(山西、安徽、江西、河北、陕西、黑龙江、云南、天津、内蒙古、吉林、广西、新疆、湖南、重庆、辽宁、河南、福建、湖北、四川),第三集团(青海、宁夏、西藏、海南、贵州、甘肃)。     

文化背景下大学生网络培养高校社区体育志愿者的可行性及策略研究

高校培养社区体育志愿者,不仅有广泛社会支持和持续稳定的高素质人才资源,还有大学生内在动力的不断转变和国外志愿服务的成功经验,因此高校完全具有培养社区体育志愿者的可行性。高校在培养社区体育志愿者的过程中,应让大学生树立正确的志愿理念,开设有针对性的培训课程,并且积极完善志愿服务激励机制,为志愿者搭建适宜的服务平台,以保证社区体育志愿服务的长效发展。     

Analyzing the Memory Impact of Advertising Fragments

Marketers are making increasing use of very brief messages that mention just a brand name or a brand name with a short headline, as in event sponsorship and program endorsements. There has been debate over the effectiveness of these advertising fragments. This paper introduces an approach for controlled testing of the effects of advertising fragments. Using a reaction-time based procedure, we show that a key effect of advertising fragments is to revive established brand associations, even though these associations are not explicitly communicated. This reactivation occurs not only when these names receive focal attention, but also when they receive nonfocal attention.     

Tourist Perceptions of Event–Sponsor Brand Fit and Sponsor Brand Attitude

Sponsorships play an increasingly important role in the viability of events, including those targeted at tourists, and sponsors typically seek to build a rapport between their brands and the event attendees. The extent to which the event-related imagery benefits the sponsor brand will depend on the alignment between the sponsor brand and the event. In addressing this issue this study examines the mediating role of event–sponsor fit between visitor event-liking, self-sponsor congruity, and sponsor brand favorability. Interviews were conducted with 1215 attendees at the 2010 Taipei International Flora Exhibition and formed a basis for hypothesis testing. An examination of three sponsor brands over nine surveys concluded that event–sponsor fit consistently mediates the effect of event-liking and self-sponsor congruity on brand favorability. Results confirmed that event organizers and sponsors can benefit from the use of perceived fit as a means of shaping brand attitudes when they sponsor art- and/or social-related events.     

篮球运动对高职院校校园体育文化影响的研究

篮球是深受大学生喜爱的一项体育运动,此项运动的普及对高职院校校园体育文化发展具有重要的促进作用。本文以体育文化的概念以及特点入手,分析篮球运动对高职院校体育文化发展的促进作用。